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Who is your ideal customer?
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What are their pain points and needs?
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What is their buying behavior?
Target Market Definition
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How does your product/service solve your target customer's problems?
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What unique benefits do you offer?
Value Proposition
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Who are your competitors?
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What are their strengths and weaknesses?
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How will you differentiate yourself?
Competitive Analysis
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How will you reach your target market?
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Consider options like content marketing, social media marketing, influencer marketing, paid advertising, sales channels (direct sales, partnerships, etc.)
Marketing / Sales Channels
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Are you ready with the message, method and structure?
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Are all your medium or channels robust and well manned?
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Are you ready to go all out across multiple channels?
Brand Preparedness
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What pricing model will you adopt (subscription, freemium, etc.)?
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How will you price your product/service to be competitive and capture value?
Pricing Strategy
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How will you measure the success of your GTM strategy?
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Track key metrics like customer acquisition cost (CAC), customer lifetime value (CLTV), and conversion rates.