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  • Who is your ideal customer?

  • What are their pain points and needs?

  • What is their buying behavior?

Target Market Definition

  • How does your product/service solve your target customer's problems?

  • What unique benefits do you offer?

Value Proposition

  • Who are your competitors?

  • What are their strengths and weaknesses?

  • How will you differentiate yourself?

Competitive Analysis

  • How will you reach your target market?

  • Consider options like content marketing, social media marketing, influencer marketing, paid advertising, sales channels (direct sales, partnerships, etc.)

Marketing / Sales Channels

  • Are you ready with the message, method and structure?

  • Are all your medium or channels robust and well manned?

  • Are you ready to go all out across multiple channels?

Brand Preparedness

  • What pricing model will you adopt (subscription, freemium, etc.)?

  • How will you price your product/service to be competitive and capture value?

Pricing Strategy

  • How will you measure the success of your GTM strategy?

  • Track key metrics like customer acquisition cost (CAC), customer lifetime value (CLTV), and conversion rates.

Metrics and Measurement

What Makes Up A Go-To-Market Plan
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